How to Successfully Market Your Small Business
It’s no surprise that compared to large corporations, small businesses endure specific challenges when trying to successfully market themselves. For this reason, it’s crucial for small business owners to prioritize effective digital marketing because not only does digital marketing play a vital role in promoting products and services, but it also optimizes online assets. Small […]
Data Privacy & Digital Targeting: What You Need to Know
Look around you – there are so many things that were once considered necessities. This includes answering machines, alarm clocks, maps, VHS tapes, CDs, and so much more have all been replaced by smartphones or tablets. Digital advancements have dematerialized our world. The tools people need are no longer represented by physical belongings – they’re […]
An Introduction to Mobile Marketing: Concept, Types, and Benefits
Today’s mobile users range from the ages of 7 all the way to 90. Believe it or not, much of the audience you are trying to target is already an avid mobile device user. In fact, worldwide, there are more people now that own a cell phone than a toothbrush. If your marketing efforts are not optimized for […]
Hybrid Trade Shows: Your Pre, During, and Post Event Strategy
Now that in-person events are once again possible, many of us are anxious to start engaging face-to-face. But you can’t just recycle your 2019 trade show marketing strategy. Returning audiences are looking for something refreshing and more compelling. In this blog, we’ll cover trade shows and how you can effectively cater to post-pandemic audiences with a […]
How to Strengthen Your Corporate Identity and Gain a Positive Brand Perception
We spend most of our lives trying to figure out who we are, who we want to be and our sole purpose in life. The same goes for small, mid-sized businesses and even large corporations. Successful businesses are those that embody a strong and recognizable identity. Is your business or company one of them? When […]
2022 Marketing Trends and AI Advancements: Your New Year’s Forecast
We currently live in a digitally reliant world. With 2022 just around the corner, your business, your market, and the technology around you are ever-changing. The question is: Are you? Today, we will be discussing some of the projected sales and marketing trends of 2022, as well as some of the technological advancements that are […]
How A Smart CRM Process Can Increase Revenue and Customer Satisfaction
Being the leader of my own marketing agency has taught me firsthand just how quickly market trends can shift. The consumers of yesterday, are not the same consumers of today. Your customers and clients expect a personalized experience that is carefully tailored to their individual interests. In order to effectively meet these expectations, you need […]
Mastering the Art of Effective Digital Communication
https://www.youtube.com/watch?v=vp-mBKo_f-Y&t=74s In this episode, we discuss something that is very important but unfortunately, is often overlooked: effective communication across digital platforms. We live in a technologically advanced era that has transformed the way that we communicate. The bulk of our in-person conversations have been replaced with video calls, texts, and emails – especially in the […]
A Beginner’s Guide to E-Commerce Affiliate Marketing
Affiliate marketing is becoming increasingly popular in today’s digital world. However, many misconceptions still exist about what it is, how it works, and why its become so popular among companies looking to capture their target consumer. Studies completed by Statista show that advertising spend on affiliate marketing is expected to increase to $8.2 billion by […]
The Marketing Impact of Digital Influencers
In recent years, influencer marketing and social media have proliferated every corner of the internet. I’m sure many of you have personally experienced browsing social media platforms like Instagram and Facebook for only a few minutes before coming across an influencer posing with a product that they’re trying to sell you. The very fact that […]