Creating Emotional Connections Through Digital Channels
In order to establish lasting in-person human connections, you must communicate using your five senses. However, when you consider today’s modern era and how
Creating Emotional Connections in Business
One of the biggest challenges I see experienced by many working professionals today is their inability to establish emotional connections. If you’re not establishing emotional connections with your prospects, customers, and employees then you and your company are likely failing to create lasting impressions. These days, the “hard sell” and forceful marketing pitch is not […]
How To Be A Purpose-Driven Business
I want to discuss the questions many brands have been asking, especially in tough times like the past year. Why does being a purpose-driven business matter? Is giving money to a charitable cause enough? Do you have to sacrifice profits to pursue purpose? How can companies and brands step up to impact long-term positive change? […]