How to Maximize the Benefits of Your PPC Campaign
PPC campaigns can be tricky to optimize. Last year’s strategy is not guaranteed to work again for the current year, especially with the shift of consumer buying habits throughout the pandemic. Ad campaigns must be frequently audited and carefully curated so that you and your team can yield the best results. If you’re interested in […]
Navigating Through Talent Shortages and Increased Employer Demands
Businesses have been struggling with the challenge of limited hirable talent throughout the pandemic – and the issue doesn’t seem to be improving. There are a few reasons for this, but a major one is that employees are not expecting more from their jobs. COVID-19 has also changed the needs and demands of employers as […]
The Way of the Future: A Hybrid Workplace Structure
Hybrid work environments are quickly becoming standard in organizations spanning a variety of industries. However, many people still have mixed feelings about the idea. Some enjoy the idea of remote work, while others would prefer to spend time amongst colleagues in a traditional office setting. Regardless of your feelings about the matter, it is no […]
Thriving in a Digitally Transformative Era
Over the past several months, brands across the world have had to deal with dramatic changes to their business. Today we take a closer look at the topic of digital transformation and how technology has been used – or misused – to survive what the Vonazon team has nicknamed ‘The Year of the Life Preserver’. […]
Diversity, Equality, & Inclusion: Why DEI Is Much More Than Buzzwords
https://www.youtube.com/watch?v=QHbAnrDCB4E&t=314s All successful companies start with their people. Great employees are the backbone of every strong organization and it is important to create a work environment where teams feel safe, supported, and valued. Recently, CEOs and business leaders have come to realize the role they have in speaking out against inequities rooted in systemic racism […]
Aligning Your Sales and Marketing
As the founder and CEO of a digital marketing agency, I have witnessed the ways in which sales and marketing roles have evolved over the past few years. When I first entered the marketing business, these two teams almost always existed separately. Sales was driven by numbers, and marketing was driven by people. But, as […]
Understanding Modern AI
In today’s day and age, we are all but too aware of the digital footprint that we leave behind as we surf the internet. We are reminded of our past search histories through re-targeted ads, pop-ups, and other unexpected items that capture our online attention as we browse. While at times, it may seem a […]
The Past, Present, and Future of Artificial Intelligence
As Artificial Intelligence (AI) becomes increasingly popular within our societal means, many people are either scared of it or fascinated by it. Having an IT background, this is a field that has intrigued me for years and recently I had the pleasure of taking a Stanford University course on Natural Language Processing and Natural Language […]
Finding Your Work-Life Balance
With the constant hustle and bustle of life and the constant demands of work, it can be difficult to set aside some time for yourself and your friends. Bloomberg reports that the pandemic has almost “obliterated work-life balance.” And a study done by Paychex, the payroll company, found that 42% of employees with children are […]
Exploring Company Culture
Sometimes, the sole reason why a person chooses to remain loyal to the organization that they work for is because of the company culture that they are exposed to. In this era of increased employer and employee demands, it’s important to analyze all the things that your company is bringing to the table. Company culture […]